Integrated marketing communications / By Kirti Dutta.
Material type: TextPublisher: New Delhi : Oxford University Press , 2016Edition: 1st edDescription: xix,489 p.; PB 24.5 cmISBN: 9780199464852Subject(s): Understanding the environment | Advertising agency | Direct marketingDDC classification: 658.802Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book | St Aloysius Institute of Management & Information Technology | MBA | 658.802 DUTK (Browse shelf) | Available | MBA14622 | ||
Book | St Aloysius Institute of Management & Information Technology | MBA | 658.802 DUTK (Browse shelf) | Available | MBA14623 |
Total holds: 0
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